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Event Details
Why should customers choose to do business with you instead of another company? What makes your company different or special from your competition? If the answer is “nothing” or you’re not sure, then your firm is on a collision course with failure. Successful companies use their brand to construct a deep and lasting relationship with their customers. Brand building doesn’t have to take a lot of money but it takes careful planning and thought.
When you leave this session, you will:
· Know the techniques of a Brand-oriented approach to business that will help you whip up demand faster using less money while moving prospects through to a quicker sale.
· Learn how to create a positioning statement that sets you up as the elite in your market while pulling in the right prospects.
· Understand the key attributes that separate great companies from the also-rans.
· Know how to avoid the 10 most common pitfalls plaguing entrepreneurs.
Participants will be taken through the steps needed to create an effective and profitable brand strategy.
Instructor: Cynthia Franklin is vice-president of KIP Communications LLC, a leading minority-owned, diversified business-to-business media company with a portfolio of four media products reaching more than 150,000 households in the New York metro area, including the award-winning KIP Business Report newspaperand the "Success Stories" television segments on CBS New York channel 2. For more than a decade, KIP Communications has developed results-oriented marketing strategies for Fortune 500 companies, small businesses and non-profit organizations. Ms. Franklin has an M.B.A. from New York University.
When & Where
Manhattan
Tuesday, December 7, 2004 from 6:00 PM to 8:00 PM (ET)
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Hosted By
The KIP Learning Center
The KIP Learning Center is a virtual "university" for growth-focused entrepreneurs and professionals. We provide a variety of hands-on workshops, cutting-edge seminars and interactive tele-classes and Web based learning events for people heading to the top and determined to stay there.